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The increase in use of quick pay methods has resulted in a bottle-neck at the delivery counter, which drives away customers who would otherwise make an order.
The obvious answer is robots, but would people go for that? Surely automation can make as good or better coffee than a human - it's hardly an art.
Starbucks says that crowd of people waiting for their Frappuccinos is hurting sales
The obvious answer is robots, but would people go for that? Surely automation can make as good or better coffee than a human - it's hardly an art.
Mobile pay is speeding Starbucks customers through the checkout line, but a bottleneck is building for the baristas.
The company has seen mobile order and pay transactions spike throughout its U.S. stores, with 1,200 of its stores experiencing a 20 percent jump in mobile pay and ordering during peak hours.
While these transactions are a boon for the coffee giant, the increase in volume has hurt same-store sales. That's because congestion at the hand-off counter has caused incoming customers to leave without making a purchase, despite lines at the register being short, said Kevin Johnson, Starbucks' president and soon-to-be CEO, during an earnings conference call.
Johnson said that this was a contributing factor in the company's lower-than-expected same-store sales growth during the fiscal first quarter. The coffee giant reported that same-store sales only grew 3 percent, short of Wall Street's anticipated growth of 3.8 percent.
Starbucks says that crowd of people waiting for their Frappuccinos is hurting sales