Superdome of another name? Mercedes-Benz sponsorship up to Saints when contract ends (1 Viewer)

  • Thread starter BY JEFF NOWAK | Staff writer
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BY JEFF NOWAK | Staff writer

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The Mercedes-Benz Superdome has rolled off the tongue for the better part of a decade, but the iconic piece of New Orleans's skyline and the team that uses it will have a big decision to make in the next few seasons.

The 10-year naming rights contract with the German car manufacturer is up in 2021. And the decision for its renewal or a deal with another brand will be up to the Saints, said Louisiana Stadium and Exposition District board chairman Kyle France on...

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Plow

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In 2015, the Falcons signed a 27-year contract with Mercedes Benz for naming rights to their dirty-bird stadium, basically diminishing the 'brand value' of the Mercedes Benz Superdome. The Saints need to find a new sponsor for the Superdome and distinguish themselves from ATL and the Falcons.
 

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