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DadsDream
Dreaming of a SAINTS Super Bowl!
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I'm glad to see this is among the Super Bowl ads we won't have to endure:
MSNBC
Wendy's drops 'red pigtail' ad campaign
'It was a love it or hate it kind of spot'
updated 1 hour, 21 minutes ago
COLUMBUS, Ohio - Wendy's International Inc. will scrap its eight-month old advertising campaign — much of it built on young men wearing a red wig with braided pigtails — amid continued weak sales, the nation's third-largest hamburger chain announced Monday.
The campaign, which debuted during the season finale of "American Idol" in May, has generated attention, but hasn't translated into improved sales, the company said.
"It was a love it or hate it kind of spot," said Bob Holtcamp, Wendy's vice president of brand marketing.
READ MORE
http://www.msnbc.msn.com/id/22885403/
MSNBC
Wendy's drops 'red pigtail' ad campaign
'It was a love it or hate it kind of spot'
updated 1 hour, 21 minutes ago
COLUMBUS, Ohio - Wendy's International Inc. will scrap its eight-month old advertising campaign — much of it built on young men wearing a red wig with braided pigtails — amid continued weak sales, the nation's third-largest hamburger chain announced Monday.
The campaign, which debuted during the season finale of "American Idol" in May, has generated attention, but hasn't translated into improved sales, the company said.
"It was a love it or hate it kind of spot," said Bob Holtcamp, Wendy's vice president of brand marketing.
READ MORE
http://www.msnbc.msn.com/id/22885403/