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Go back and re-watch Brandin Cooks’ rookie season
It’s like watching a different player than the one who has established himself as one of the better wide receivers in the NFL during his second season and cemented it in 2016 by racking up 1,173 yards. There’s a reason Arizona cornerback Patrick Peterson said Cooks is “emerging as one of the top guys in this league.”
But during his first season, New Orleans just wanted to get the ball in Cooks’ hands. It didn’t matter if it was a screen, something over the middle, or even on a handoff. The team wanted him to get the ball in space and make defenses miss. It worked with varying degrees of success, but the vision for Cooks evolved as he developed into a complete receiver.
The evolution of Brandin Cooks: How the wide receiver developed into one of New Orleans' best weapons | Saints | theadvocate.com