Why do divisional and conference championship game start so late? (1 Viewer)

2fya

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Anyone know why the divisional and conference championship games start at 2 instead of 12?

i hate it, wish they started at 12.

ever since i was a kid the conference championship games started at 2. Was this the first year the divisional games started later?
 

Saint Jack

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Networks can charge more for a late afternoon/night game.
 

Saint Jack

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Then why not have wild card weekend the same time schedule?
It’s the lowest rated part of the playoffs. The Divisionals are when the ratings really jump up.
 

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