Winning Saints season is all gravy for New Orleans restaurants, bars, groceries (1 Viewer)

Saints fans at a pep rally before the Saints vs. Eagles game on Jan. 13, 2019. Photo by David Grunfeld, | The Times-Picayune

By Ann Maloney |

Everybody loves a winner, and that includes New Orleans area restaurateurs, bakers and grocers who see a serious uptick in business when the New Orleans Saints have a successful season.

“The minute we made the play-offs, all of the business owners were cheering,” said Kelly Fields of Willa Jean at 611 O'Keefe Ave. in the Central Business District.

Fields estimates that, throughout the season, on winning game nights the restaurant takes in 500 percent more revenue than it would on a regular Sunday.

“On the games when they win, the restaurant gets packed,” Fields said. “It becomes like an after-party. If they lose, it’s a ghost town. We sit at the bar and watch 70,000 people walk past with their heads down.”

Before the NFC Divisional playoff game Jan. 13 when the Saints defeated the Philadelphia Eagles, Fields was ready for victory. She had staffed up and prepared additional food.

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Andrus Whitewing

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