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I haven't seen this article posted, and I think it's very insightful.
www.si.com
"On Wednesday, I relayed to one of those coaches that a couple of coaches who’d played both the Eagles and Kansas City Chiefs said Philly’s offense was relatively simple. He smiled, and said, “That’s the idea.” And it’s a credit to Moore’s ability to take a lot of people, and a lot of ideas, and boil them down to allow for players to play fast and, by the way, score 55 points in the NFC title game."
The article explains a little what is the goal and where the ideas come from.
![www.si.com](/proxy.php?image=https%3A%2F%2Fimages2.minutemediacdn.com%2Fimage%2Fupload%2Fc_crop%2Cw_2171%2Ch_1221%2Cx_258%2Cy_83%2Fc_fill%2Cw_1440%2Car_16%3A9%2Cf_auto%2Cq_auto%2Cg_auto%2Fimages%2FImagnImages%2Fmmsport%2Fsi%2F01jkcftbeca7h06vkb1g.jpg&hash=496105306bd50b07d55762fb591fb938&return_error=1)
Kellen Moore Made the Eagles’ Offense Easier On All Involved
Philadelphia’s offensive coordinator melded his ideas with what previously worked for the team into a digestible scheme.
"On Wednesday, I relayed to one of those coaches that a couple of coaches who’d played both the Eagles and Kansas City Chiefs said Philly’s offense was relatively simple. He smiled, and said, “That’s the idea.” And it’s a credit to Moore’s ability to take a lot of people, and a lot of ideas, and boil them down to allow for players to play fast and, by the way, score 55 points in the NFC title game."
The article explains a little what is the goal and where the ideas come from.