- Joined
- Jul 18, 1998
- Messages
- 25,143
- Reaction score
- 54,405
Online
Walmart has unveiled a fresh logo... sort of.
The company last redesigned its famous yellow emblem on a blue background in 2008.
“Walmart is excited to announce a comprehensive brand refresh that reflects its evolution as a people-led, tech-powered omnichannel retailer,” the company said.
The updated logo is a thicker rendition of the figure designed to resemble Walmart founder Sam Walton’s “classic trucker hat.” Now, the six Spark Yellow legs are brighter and bolder against a True Blue backdrop.
Refreshing the wordmark in a contemporary font is meant to “differentiate Walmart from the crowd.”
What’s more, Walmart believes “the color palette leans on the retailer’s most recognizable tones and heritage of blue, while ushering in new updates to keep the brand fresh.
“The tone is relatable, approachable and representative of the millions of customers that show with Walmart, whether conveyed through its brand voice, illustrations or photography,” the press release continues.……
www.independent.co.uk
The company last redesigned its famous yellow emblem on a blue background in 2008.
“Walmart is excited to announce a comprehensive brand refresh that reflects its evolution as a people-led, tech-powered omnichannel retailer,” the company said.
The updated logo is a thicker rendition of the figure designed to resemble Walmart founder Sam Walton’s “classic trucker hat.” Now, the six Spark Yellow legs are brighter and bolder against a True Blue backdrop.
Refreshing the wordmark in a contemporary font is meant to “differentiate Walmart from the crowd.”
What’s more, Walmart believes “the color palette leans on the retailer’s most recognizable tones and heritage of blue, while ushering in new updates to keep the brand fresh.
“The tone is relatable, approachable and representative of the millions of customers that show with Walmart, whether conveyed through its brand voice, illustrations or photography,” the press release continues.……
Walmart faces widespread mockery over ‘new’ logo
Walmart last redesigned its logo in 2008
www.independent.co.uk
