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Often, you see SR members liken this site to 'crack' or some other addictive substance. New research shows that sharing our thoughts and views with others - a process that is intensified online, especially in a community you respect (such as your friends and family on Facebook or within a group with a common interest like SR)- actually stimulates the 'reward zone' in the brain.
In other words, posting on SR feels good - chemically, in the brain.
Full article at http://m.theatlantic.com/magazine/archive/2012/10/the-selfish-meme/309080/
In other words, posting on SR feels good - chemically, in the brain.
Researchers have previously shown that certain online activities—such as checking your e-mail or Twitter stream—stimulate the brain’s reward system. Like playing a slot machine, engaging in these activities sends the animal brain into a frenzy as it anticipates a possible reward: often nothing, but sometimes a small prize, and occasionally an enormous jackpot.
However unrelated food and Facebook may seem, this foraging impulse sheds light on why, by one count, 96 percent of the country’s online population uses social-­networking sites: we get high from being on the receiving end of social media. But that’s only half the story. The new Harvard study helps clarify why we are so eager to be on the sharing side as well.
At first blush, the notion that the self-disclosure impulse is somehow good for the species might seem counterintuitive. If all we did was prattle on about ourselves, we’d soon bore one another to extinction. Why would we have evolved to get a rush of pleasure from hearing ourselves talk?
A closer look at the advantages conferred by storytelling offers some clues: by telling stories effectively, we gain status, obtain social feedback, and strengthen our bonds with other people. And on the flip side, all of this nattering—­or tweeting—by our fellow humans ensures that we don’t have to discover everything on our own. We have no end of people competing to tell us what’s what. Hence the real paradox of sharing: what feels good for me probably ends up benefiting us all.
Full article at http://m.theatlantic.com/magazine/archive/2012/10/the-selfish-meme/309080/