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- Jul 18, 1998
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Online
Oh Burger King, you try so hard
I get the point they are trying to make - that women are underrepresented in professional kitchens
(and I guarantee that a good number if not the vast majority of the men in the kitchen first found their love of cooking from a woman, their mother or grandmother, etc.)
I even get the point of the tweet itself - a take on the old " A woman's place is in the house........and the Senate"
But this tells me that a woman was probably not involved in this decision making process
Well intentioned but tone deaf
Better ways to make this point
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Burger King's attempt to highlight gender disparity in the restaurant industry with a provocative tweet appears to have backfired.
On Monday, which is also International Women's Day, the Twitter account for Burger King UK tweeted "Women belong in the kitchen."
In a series of subsequent threaded tweets, the fast food giant pointed out the lack of female chefs in the restaurant business.
"If they want to, of course," reads a follow-up from Burger King UK. "Yet only 20% of chefs are women. We're on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career."
The chain then highlighted its new scholarship program for female employees to "pursue their culinary dreams!"..............
Burger King UK under fire for tweeting 'Women belong in the kitchen' on International Women's Day (msn.com)
I get the point they are trying to make - that women are underrepresented in professional kitchens
(and I guarantee that a good number if not the vast majority of the men in the kitchen first found their love of cooking from a woman, their mother or grandmother, etc.)
I even get the point of the tweet itself - a take on the old " A woman's place is in the house........and the Senate"
But this tells me that a woman was probably not involved in this decision making process
Well intentioned but tone deaf
Better ways to make this point
=========================
Burger King's attempt to highlight gender disparity in the restaurant industry with a provocative tweet appears to have backfired.
On Monday, which is also International Women's Day, the Twitter account for Burger King UK tweeted "Women belong in the kitchen."
In a series of subsequent threaded tweets, the fast food giant pointed out the lack of female chefs in the restaurant business.
"If they want to, of course," reads a follow-up from Burger King UK. "Yet only 20% of chefs are women. We're on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career."
The chain then highlighted its new scholarship program for female employees to "pursue their culinary dreams!"..............
Burger King UK under fire for tweeting 'Women belong in the kitchen' on International Women's Day (msn.com)
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