Pickles (2 Viewers)

Apparently pickles became the new hotness and I never noticed
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When did we know for sure?

Was it April, when Nature Made introduced its pickle-flavored gummy vitamins?

Was it November, when Petco’s “Pickle Mania” promotion offered 26 different pickle-themed toys for dogs and cats?

Maybe it was the December day that a food scholar was heard to utter, “Everyone can kind of see their needs met by pickles.”

Or perhaps it was just a couple weeks ago, when Instagram chef itsmejuliette (no stranger to online pickle activities) posted a cheeky challenge on her “cooking with no rules” feed: “this is your sign to surprise your neighbor with a pickle wreath.”

More than 70,000 people liked her style, or at least her post.

At the intersection of health and edginess, traditionalism and hipsterism, global culture and the American stomach, the pickle in 2024 found itself caught in a mealstrom of words like “viral” and “trending” just as its food-as-fetish-object cousins — bacon and ranch dressing, notably — experienced in years past.

Prepared Foods, an industry newsletter, said it outright in September: “The pickle obsession is at an all-time high.”

Tangy Pickle Doritos. Grill Mates Dill Pickle Seasoning for your steak. Portable pouches of pickles. Pickle mayonnaise, pickle hummus, pickle cookies, pickle gummies.

Spicy pickle challenges. Pickleback shots at the bar. Pickle juice and Dr. Pepper, heaven help us. Corn puffs colored and flavored like pickles and called, naturally, Pickle Balls.

In Pittsburgh, the cradle of the modern American pickle (talkin’ to you, H.J. Heinz), a summer festival called Picklesburgh that draws aficionados of the sour and the puckery from several states away for copious amounts of pickle beer washed down by brine, or vice versa……

 

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