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The story of the GNX in the show:
Kendrick Lamar wanted a GNX. Not the one from the cover of his new album of the same name. One that could be gutted and turned into a “clown car” for his Super Bowl LIX halftime show. That’s how Shelley Rodgers, the show’s art director, tells it. Rodgers has solved such big-stage problems for everyone from Beyoncé to Lady Gaga; she won an Emmy for her work on Rihanna’s halftime show in 2023. A car wasn’t a huge deal, but she still needed to find one. They couldn’t borrow Lamar’s own Buick Grand National because they’d kind of need to destroy it to pull off the visual trick.
“That car was not easy to find, especially since he dropped his album,” Rodgers says. “We could have just used his, but I don’t know that he would’ve liked it after.”
Erik Eastland from All Access, the company responsible for fabricating the stage for Sunday’s show, was the one who found what Lamar wanted. Eastland and his team located the GNX at a mom-and-pop car lot in Riverside, California, after a thorough search and at least one near mishap.
. . .
So, about that GNX. While Eastland is “good at finding stuff like that,” Shelley Rodgers says it was still a challenge. Ever since Lamar released GNX, the 1980s two-door Buicks have seen a surge in popularity. Car aficionados have long held the GNX in high regard, and Eastland presumed no one who has maintained one of the cars for nearly four decades would want to sell it to someone planning to tear it apart.
Even those willing to sell presented peculiar problems. Before he located the one All Access eventually bought, Eastland’s car guy found himself in a pickle when a potential seller said their name wasn’t on the title because the owner was dead. “I don't know if it was stolen or not, but that's the kind of nonsense that we can run into,” Eastland says, recounting the story. “I think at the end of the day, it could have been a lot harder.”
Once he got the car from a used car lot in Riverside, he still had to gut it—something even he admits was “sacrilegious.” But, Eastland argues, the people who appreciate Lamar’s music and his passion for the GNX were “going to need to see the car and not a cheap imposter” during Sunday’s halftime show.
Still, I have to ask, could the car be put back together again? Sadly, no. It could go on tour with Lamar, Eastland says, but its days as a street-legal vehicle are over. Eastland says he’s lucky he bought the GNX before its appearance in the halftime show drives up its value on the used market even more. “I got to believe that the price for these things is going to go way up for a while.”
Lamar, and the GNX, now go down in history.
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The Wild True Story Behind Kendrick Lamar’s Super Bowl Halftime Show
From the start, Kendrick Lamar wanted to turn his life into a video game for his big Super Bowl halftime show. The team tasked with doing that knew what to do—right down to sourcing a vintage GNX.
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