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Amazon is supposed to become a player as well.
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Sources: NBCUniversal in driver's seat with NBA media rights negotiations, in line for third package
Sources continue to insist that Comcast's NBCUniversal will capture the third NBA media rights package -- and likely unveil a "Basketball Night in America" telecast -- with its annual bid of $2.5B.
www.sportsbusinessjournal.com
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TNT Sports' boss said they didn't need the NBA — we're about to find out
David Zaslav's 2022 comments stung NBA executives. Now Zaslav faces a choice: Pay up for — and show you do need — the NBA or lose it to NBC.
theathletic.com