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What they really want to maintain is flexibility to move on from players when needed, a flexibility we lack. That is the principle difference between our strategy and the one used by everyone else.
That's one way to look at it. The other way to look at it is that those owners want to keep their player costs as low as possible so they can make as much money as possible. I think all owners would rather win than not (in part because winning teams make more money), but some look at owning a NFL team as an investment and opportunity to make money where as others care more about winning. A lot of the teams with all that flexibility have owners that care more about the money and others only care to win enough to maximize profits while keeping the player cost as low as possible. The salary cap allows owners to guarantee certain amounts of profit as long as you don't do things to actually spend more than the cap allows. And they can make even more by staying far under the cap.