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After Vietnam. Thailand was and probably still is more popular with Australians and Europeans. When I was there it was mostly people from those countries, with some Americans, but that number has grown.
The Philippines used to be extremely popular, especially when we had a bases there, but 39 ended that so now it's a lot of the older crowd who is still around since then and others who have moved over. There's also a lot of Australians there as well. Koreans have a huge presence in the Philippines mainly for some of the Universities. If they can't get into one in Korea, they go down to the PI, especially the Bagio area.
The Koreans have quite a few businesses in the PI as the Americans have moved out after the base closed in 1991 when Mt. Pinatubo erupted. The Filipinos like it better when Americans had a larger presence and businesses as they money would go back into the local economy, the Koreans take the money back to Korean.
I am retired AF and can live at my compound for minimal cost since we already own it. We choose to live in the US right now b/c we have good jobs and all of the kids are in the states, if we move over there, I highly doubt they'd visit due to the cost and time off requirement. My wife really misses her family there around the holidays and nobody is getting younger, so I do think we'll be there at some point, whether it is full time or not is TBD.
We've thought about Thailand and Vietnam as well, but with us already having a place in the PI and her family is there, it makes sense just to go there.
As mentioned earlier, there is no perfect place that exists .. it’s probably good that there isnt, or else it would be overrun… that said, i think Thailand is the closest to perfect that ive found .. i think the ‘perfect place’ title would potentially go to the Philippines if they could somehow get a handle on the food situation.. they do a lot of things that appeal to us as Americans- they speak English, they drive on the correct side of the road, etc- but i struggled, i mean really struggled to find anything edible in my time living in Cebu City… western food, or Filipino food.. but if youve got ur own compound and if you have a Landers or an S&R nearby , you would probably be ok just cooking everything on ur own .. somehow though, Thailand knocks the food thing out of the park.. it reminds me a lot of NOLA, in that it’s hard to find a bad meal- but here it is a fraction of the cost .