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I really dislike the prevailing use of 'assistant' that goes on nowadays. Your position = secretary not executive assistant, not assistant, secretary.
As far as calling everyone a secretary, its better than some of the older guys I used to work with would just call them 'the girl'.
"Just get the girl to copy it" "Get the girl to make more coffee" etc..
secretarys get coffee, remember birthdays and the like, and do generally anything you ask them to. Assistants do just up to thier job description and nothing more.
I had a male assistant that lasted about 9 months. Eventually they get uncomfortable with thier earnings vs yours and figure they can make just as much as you. Which is not neccessarily a bad trait, its just they will not stick around long. Now I have 2 female assistants, and aside from the occasional teary, emotional "why are you yelling at me" episodes, its much better and easier.