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if that was the case, then Popeyes wouldn't still be in business with their bad reputation of service.Actually, I think it's more about trying to appeal to the broadest population. A lot of people don't like much if any seasoning in their batter. So the sauce is the "seasoning" and people can put as much or little as they want on the chicken. I definitely could be wrong though.
their seasoning is what keeps people coming back