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They don't want EVERYONE to buy it, because then their servers have to be able to handle the traffic. They also want TV viewers to be a big number because the TV money is still HUGE. It's better for them to miss the market by going too expensive than it is to miss by going too low. I expect individual team package will be $99.00.
The TV money is still there. Youtube is not going to put cameras at every game. Just like DirecTV, they'll just package the TV transmissions from NBC/CBS/FOX/ESPN.
If anything, part of the money Youtube is going to pay will go to the networks transmitting the games.