IHOP to Change Name (1 Viewer)

Optimus Prime

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I assume the new name stands for International House of Breakfast - and yes they have a lot more than pancakes and always did but why bother? ( and why a lower case “b”?)

It reminds me a bit of a few years ago when Pizza Hut tried to rebrand as "The Hut" and trying to get people to view it as a dine in Italian restaurant.

That didn't work and didn't last long and I don't think this will either
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IHOP is hinting that a big change is coming -- with just the small flip of a letter.

The pancake chain, in a tweet Monday morning, suggested that it would change its name from "IHOP" to "IHOb" starting June 11.

That's right. It's not a typo, although the company has not disclosed the meaning of the new acronym.

“We’re serious about the quality of food and our menu, and this name change really reflects that,” says Stephanie Peterson, IHOP’s executive director of communications.

Founded in suburban Los Angeles by Al and Jerry Lapin in 1958, the International House of Pancakes shortened its name to IHOP in 1973, according to the company's website. Now, 45 years later, IHOP appears to be heading for another tweak....................

IHOP tweet hints at changing name to 'IHOb' starting June 11
 
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superchuck500

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FWIW, it's highly unlikely this will be a true thing...because there are no pending or approved trademarks, etc for IHOb.

Some have speculated this is to (re)introduce Upside Down Pineapple Cake items. Hence the lower case b from P...if you flip "P" vertically, it's "b". I personally think that makes a lot of sense.

And either way, it's working with the "announcement." We have a thread about it, and people are talking, and I'm commenting.
And you’re right, it’s not a formal name change.
 

peglegpeet13

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Wendy's has the best social media folks running their accounts. I hope one day we get to learn about the folks behind it, because they crack me up.
 

Merl

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They are not changing the official name. That will remain IHOP. They are using IHOb for the afternoon and evening hours to promote their new burgers. I saw a report on it this morning that said over 50% of the business is in the morning, 25% lunch time, and 16% evening. They are trying to get more afternoon and evening business. The burgers look good (the Brunch one has a fried egg and bacon) and I may try to get one tomorrow.
 

Brown

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Never been and never will. They could change their name to international house of free food and I will never go there.
 

superchuck500

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