IHOP to Change Name

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View: https://media.giphy.com/media/XjEvy8X8XB6Yo/giphy.gif
 
IHOb should really stand for "International House of betrayal," because less than a month since the big reveal, the former burger house is reverting back to its pancake roots. In an announcement on Monday, IHOP called its thoroughly underwhelming marketing stunt "the time we faked it."

IHOb is dead and we're back to IHOP again

End thread.
 
Nothing give publicity like controversy. Well, except fake controversy. That will generate a lot more publicity.
 
I actually eat eggs cooked sunny side up laid on top of boudin for breakfast... and then dice it up inside all the runny egg yolk goodness... a breakfast for kings...
Do it with scrapple and I'll love you forever.
 
Are burgers a better money maker than selling eggs that you put pancake batter in?
 
Are burgers a better money maker than selling eggs that you put pancake batter in?
I'd guess it has more to do with higher lunch/dinner customer counts than the percentage of profit per item. I think they try to keep that pretty standard across all meals so the profit comes from people going for meals other than breakfast.
 

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