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I assume the new name stands for International House of Breakfast - and yes they have a lot more than pancakes and always did but why bother? ( and why a lower case “b”?)
It reminds me a bit of a few years ago when Pizza Hut tried to rebrand as "The Hut" and trying to get people to view it as a dine in Italian restaurant.
That didn't work and didn't last long and I don't think this will either
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IHOP is hinting that a big change is coming -- with just the small flip of a letter.
The pancake chain, in a tweet Monday morning, suggested that it would change its name from "IHOP" to "IHOb" starting June 11.
That's right. It's not a typo, although the company has not disclosed the meaning of the new acronym.
“We’re serious about the quality of food and our menu, and this name change really reflects that,” says Stephanie Peterson, IHOP’s executive director of communications.
Founded in suburban Los Angeles by Al and Jerry Lapin in 1958, the International House of Pancakes shortened its name to IHOP in 1973, according to the company's website. Now, 45 years later, IHOP appears to be heading for another tweak....................
IHOP tweet hints at changing name to 'IHOb' starting June 11
It reminds me a bit of a few years ago when Pizza Hut tried to rebrand as "The Hut" and trying to get people to view it as a dine in Italian restaurant.
That didn't work and didn't last long and I don't think this will either
==========================================================================
IHOP is hinting that a big change is coming -- with just the small flip of a letter.
The pancake chain, in a tweet Monday morning, suggested that it would change its name from "IHOP" to "IHOb" starting June 11.
That's right. It's not a typo, although the company has not disclosed the meaning of the new acronym.
“We’re serious about the quality of food and our menu, and this name change really reflects that,” says Stephanie Peterson, IHOP’s executive director of communications.
Founded in suburban Los Angeles by Al and Jerry Lapin in 1958, the International House of Pancakes shortened its name to IHOP in 1973, according to the company's website. Now, 45 years later, IHOP appears to be heading for another tweak....................
IHOP tweet hints at changing name to 'IHOb' starting June 11
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