Saintman2884
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The rise of MTV and music video completely changed how popular music was presented, marketed and promoted and late 70's artists like Cross, Michael McDonald or Loggins didnt have the great visual appeal or aesthetic that would them more relatable as sex symbols or would-be actors. David Bowie sort of copied a bit from Peter Gabriel's playbook in reinventing his solo career in the early 80's by recording and producing odd, peculiar (yet very successful) albums and off-kilter music videos like Gabriel did (although not nearly as weird or unusual like "Sledge Hammer").The rise of MTV and the music video kinda killed Christopher Cross and erased him from popular music history for a while. There was nothing marketable about his look or style at all and his career basically vanished over night. He went from topping the charts to not even being able to chart within 4 years.
Guys like Phil Collins and Genesis may not have been "matinee idols" but they were saavy and career-conscious enough to adapt to MTV's new musical video aesthetics. Here's a thing that documentary didnt tell you: maybe Phil Collins wasnt some MTV Brad Pitt of the early 80's but like his daughter Lily Collins, he grew up being an actor and was completely comfortable transitioning for that role on MTV as much as he was respected and revered as a singer-songwriter, producer and drummer. In the early 80's, although she was struggling with some substance abuse issues (mostly cocaine) Stevie Nicks was still considered a major sex symbol and talented singer-songwriter and front-woman in her own right along with Lindsey Buckingham.