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A few years ago they were actively promoting password sharing on social media. Password sharing was a common thing all through their spectacular growth. They're doing the typical corporate thing of ignoring the actual problem and creating a strawman so it seems they're actually doing something.
Just because they chose to let people steal service for years doesn't mean it's wrong from them to give people an option to pay a small fee for it now.
And it also doesn't mean that it won't help their bottom line and stock prices now. Which is what they care about. So, if by "typical corporate thing" you mean caring about making more money then yes, it's a typical corporate thing.